Campaign modes

Choose the outreach path that matches the lead.

Use connection campaigns to start a relationship, Sales Navigator InMail for eligible priority contacts, or Open Profile InMail for candidates and hiring managers who allow direct messages.

Test it with one account See pricing

Network-first outreachOpen setup guide

Connection requests

BriskReach sends a LinkedIn invite first, then a follow-up once the lead accepts. It is the default path for most cold lists.

200
Invite note: 2,000
Follow-up: 1+
Lead lists: All
Plans

What it is

Sends a connection invite with an optional note, then an automatic follow-up once the lead accepts. Leave the follow-up blank to run an invite-only campaign. Follow-ups support {first_name}, {company}, and {headline}, so each message reads as written for that person.

When to use it

Broad cold prospectingFounder-led outreachRecruiter outreachAny list where connecting is the goal

Keep the invite note light and let the follow-up carry the context. Leads you are already connected to skip straight to the follow-up step.

How it works

1
Send invite
Optional note, up to 200 characters.
2
Wait for accept
LinkedIn confirms the connection.
3
Record connection
Logged to the lead timeline.
4
Follow up
Up to 2,000 characters, on your delay.

Requirements

An active, connected sender account
One selected lead list
Available invite capacity
Available on every plan, including Trial

Good to know

Invites start low and ramp up over the warmup window to stay inside LinkedIn safe sending limits. Pause or edit any step without losing the leads already in flight.

Credit-backed direct messageOpen setup guide

Sales Navigator InMail

Direct outreach for paid workspaces with Sales Navigator-ready senders. It reaches out-of-network leads in one step instead of waiting on an accepted invite.

1
Per send: 5
Default cap: Subject
Message: Paid
Plans

What it is

Sends one message with a required subject and body to eligible out-of-network leads. It runs on a separate InMail capacity track and balance, so it does not touch your invite or regular message limits. There is no invite step and no acceptance wait.

When to use it

Named accountsSenior buyersOut-of-network leadsLists where invites get ignored

Use it for smaller, higher-value lists where a direct message is worth one InMail credit. It pairs well with connection campaigns: connect with the reachable leads and InMail the rest.

How it works

1
Check readiness
Run Check InMail on the sender.
2
Confirm balance
InMail credits must be available.
3
Assign eligible leads
Untouched, resolvable leads only.
4
Send InMail
One subject and message body.

Requirements

A paid workspace
A sender that passed the InMail readiness check
Available InMail balance
Eligible, untouched leads

Good to know

Each send spends one InMail credit and works inside a separate daily cap per account, not the invite limit. Reply detection stays active, so automation stops for any lead who answers.

Zero-credit direct messageOpen setup guide

Open Profile InMail

A zero-credit way to reach prospects who allow messages from outside their network. BriskReach scans first, assigns only open profiles, and skips the rest.

Zero
Per send: 30
Sender cap: 800
Rolling cap: Paid
Plans

What it is

An open profile is a LinkedIn member who lets anyone message them for free. This campaign scans your selected leads for that status, then sends one InMail with a subject and body only to the leads who qualify. It spends no Sales Navigator credits, invite limits, or regular message limits.

When to use it

Mixed lead listsFree reach layerAlongside connectionsSkip manual checking

Use it on a mixed list to capture the free direct-message opportunity without checking every profile by hand. It works well as a targeted layer next to a connection campaign.

How it works

1
Scan leads
Check selected leads for open status.
2
Assign open profiles
Non-open leads stay unassigned.
3
Auto-launch
Starts once a scan finds an open lead.
4
Recheck and send
Fails safe if no longer open.

Requirements

A paid workspace
An InMail-ready LinkedIn account
Leads with LinkedIn profile URLs
Selected senders to scan with

Good to know

Before each send, BriskReach checks the lead again, and a no-longer-open profile fails safely instead of using a paid credit. It uses its own daily and rolling caps, separate from Sales Navigator InMail, and stops for any lead who replies.

Mode Comparison

Campaign mode fit and limits

Use this table after the explainers above. It compares eligibility, cost, capacity, and workflow shape in one place.

Campaign mode capability comparison for connection requests, Sales Navigator InMail, and Open Profile InMail.
Capability	Connection requestsNetwork-first outreach	Sales Navigator InMailCredit-backed direct message	Open Profile InMailZero-credit direct message
Best for	General prospecting and building a long-term network.	High-value, out-of-network target lists.	Prospects who accept free outside messages.
Credit cost	Zero	1 credit per send	Zero, free message
Paid cap	Starts at 1/day, reaches 10/day after warmup, saved limit max 30/day.	5/day/account default unless configured differently.	30/day and 800 rolling 30 days.
Trial access	Available with trial caps.	Disabled in trials.	Disabled in trials.
Safety controls	12-day warmup lookup ramp, timezone checks, jitter delay, and reply pause.	Readiness checks, account connection health, daily cap, and reply pause.	Pre-send validation scan, rolling limits, daily cap, and reply pause.
Workflow	Invite note, acceptance wait, then optional follow-up messages.	One-step delivery with subject and message body.	Scan first, assign open profiles only, then send one InMail message.

Choose the route for this search, then keep the sending controlled.

Start with a recruiter seat, bring in a focused client or candidate list, and review the eligibility and limits before you launch.

Start free trial See pricing